Recode quoted sources saying that Apple will held a big press conference in September 9 (Tuesday), expected to announce to launch the next generation of iPhone at the press conference , expected to provide two sizes of screen which are 4.7 inches and 5.5 inches, with the new A8 processor.
Apple has never disclosed any news about the new generation of iPhone. The company usually sent invitations to the media two weeks before the product press conference.
According to Apple’s old practice, September is the preferred time for the release of an important product. Also according to the convention, after the conference ended on September 9, new generation, iPhone 6 will be officially on sale immediately or on next Friday. But this year, the predicting date given Re / code coverage is September 19.
Eddy Cue, senior vice president of Apple had said in the Code Congress of this year,the product which will be launched in this fall is the best product he have ever seen during 25 years he worked at Apple.
So far, Apple also has a very high customer loyalty, especially in the past year. April of this year, Apple said iTunes already has 800 million accounts, the company’s CEO Tim Cook also said that this number is staggering. About a year ago, the number was only 575 million.
Today, Apple is facing more competition than ever before. Samsung and other companies in the high-end market have continuously impacting the iPhone, and Apple largely abandoned the low-end market.